Intro North West brings a more personal touch to the dating scene

Are you ready to meet your match?

Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in. The differences may be subtle, and disclaimers—such as the word "advertisement"—may or may not appear. Sometimes euphemisms describing the advertorial as a "special promotional feature" or "special advertising section" are used. The tone of the advertorials is usually closer to that of a press release than of an objective news story.

Advertorials can also be printed and presented as an entire newspaper section, inserted the same way within a newspaper as store fliers, comics sections, and other non-editorial content. These sections are usually printed on a smaller type of broadsheet and different newsprint than the actual paper. Many newspapers and magazines will assign staff writers or freelancers to write advertorials, usually without a byline credit. A major difference between regular editorial and advertorial is that clients usually have content approval of advertorials, a luxury usually not provided with regular editorial.

A related practice is the creation of material that looks like traditional media (for instance, a newspaper or magazine) but is actually created by a company to market its products. One familiar example is airline in-flight magazines, which may feature reports about travel destinations to which the airline flies.

Intro NW is bringing a different and more personal approach to the dating scene in Cheshire and Greater Manchester with a matchmaking and personal introduction service that has proved very successful in the London area.

Despite all the apps and online sites that are available today, many of us are still finding it difficult to meet a special partner and the process can be grim. Vintage photographs, dubious personal profiles and dashed expectations are all too common!

By comparison, Intro NW meet all their clients face to face and take the time to know exactly what sort of partner they are looking for. Their experienced consultants help clients to develop a personal profile which reflects the real person, after all, it can be very hard to be objective about oneself! The profile will include interests, history, lifestyle and, of course, photographs. Intro NW can arrange for clients to be photographed by professional photographers. This ensures that photographs are recent and a good likeness!

At each selection appointment, clients are invited to choose up to five potential partners from a selection of carefully selected members’ profiles. The team will have met all the clients being presented and so will be able to answer any questions that may arise. Confidentiality is key, of course, and only first names are revealed. It is worth mentioning that Intro NW takes the confidentiality of client information very seriously and complies with all the regulations of the Data Protection Act.

Once clients have had the opportunity to meet potential partners, the consultant will ask for and provide feedback. This will help them to suggest further introductions should they be required. Annabel Hannam, Director of Intro NW, has some advice regarding first meetings. She suggests that they should be kept simple, perhaps a coffee and a walk. She tells the cautionary tale of two clients whose first date involved horse riding and ended with one client having a broken collar bone! Confidentiality prevents her from revealing whether the shared experience of A & E cemented the relationship or not!

Annabel Hannam, Managing Director of Intro NW

As well as the matchmaking process, Intro NW also organise social gatherings locally. Members are welcome to bring friends to these events which can make the process less daunting. On Sunday, March 19th  Intro NW will be coming to Altrincham for a Sunday walk and pub visit near Dunham Massey. Starting at 10.30am, this will be a chance to get some fresh air and have a relaxing walk in pleasant company. Again, friends are welcome and this time you could even bring your dog!

On Wednesday, 15th February there will be a reception at The Alchemist in Alderley Edge. The event will start at 6pm and end at 8pm and a complimentary drink and canapés will be served. The reception will be an opportunity to meet with like-minded people, make connections or just catch up with friends at the bar.

Please go to the website here to book a place at the events and to find out more about the services offered by Intro NW.  

Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in. The differences may be subtle, and disclaimers—such as the word "advertisement"—may or may not appear. Sometimes euphemisms describing the advertorial as a "special promotional feature" or "special advertising section" are used. The tone of the advertorials is usually closer to that of a press release than of an objective news story.

Advertorials can also be printed and presented as an entire newspaper section, inserted the same way within a newspaper as store fliers, comics sections, and other non-editorial content. These sections are usually printed on a smaller type of broadsheet and different newsprint than the actual paper. Many newspapers and magazines will assign staff writers or freelancers to write advertorials, usually without a byline credit. A major difference between regular editorial and advertorial is that clients usually have content approval of advertorials, a luxury usually not provided with regular editorial.

A related practice is the creation of material that looks like traditional media (for instance, a newspaper or magazine) but is actually created by a company to market its products. One familiar example is airline in-flight magazines, which may feature reports about travel destinations to which the airline flies.

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